PPC Advertising
Amazon is the third biggest advertising platform in the world (and the fastest growing advertising channel globally). Pay per click advertising has been growing at a rapid rate and this has become a major part of what we at Uplaunch360 offer to amazon sellers to maximize your ad spend.
We understand Amazon Advertising can be overwhelming for business owners and sellers who just want to concentrate on what they do best. Sometimes learning a new skill when they are trying to run a business is not cost effective, which is why so many businesses come to us to run their advertisement campaigns on amazon. We offer best in class expertise to manage your advertising campaigns in the most cost-effective way thereby improving sales and ranking of your product listing on most profitable keywords.
Work Samples
Our Packages
Standard
1 Product Listing- Keyword research
- Ad creation
- Automatic & Manual campaigns
- Negative keyword research
- Campaign Optimization
- Maximizing return on ad spend
- Progress reporting
Super
Upto 3 Product Listings- Keyword research
- Ad creation
- Automatic & Manual campaigns
- Negative keyword research
- Campaign Optimization
- Maximizing return on ad spend
- Progress reporting
Elite
Upto 5 Product Listings- Keyword research
- Ad creation
- Automatic & Manual campaigns
- Negative keyword research
- Campaign Optimization
- Maximizing return on ad spend
- Progress reporting
Looking for a custom quote?
How it works
Pick your package
Purchase the package that best suites your needs or contact us for a custom quote
Requirement gathering
We capture your detailed requirements and analyze them to offer best solution
Execution
Our team of experts work on your requirement to deliver high quality output
Delivery & review
We deliver final result and provide revision (if any) basis your review. Customer satisfaction is our top priority
Frequently Asked Questions (FAQ'S)
This is the PPC path we will be taking for reaching your short term and long-term sales goals from PPC ad campaigns.
Phase 1: Product & Niche Research / Goal Assessment
- Kick-off meeting
- Niche research
- Assessment of products Unique Value Propositions
- Assessment of your short and long-term sales velocity and margin goals to develop a custom PPC strategy and a roadmap for its implementation
Phase 2: Development of an Advertising Strategy & Growth Roadmap
- Identification of campaign types, bidding strategy, bid placements and bid targeting options
- Structure of Ad campaigns
- Keyword organization using portfolios
- Tools and budget assessment
- Building of a KPI dashboard, growth metrics & targets
Phase 3: Pre-Implementation
- Define the list of the most powerful keywords to rank for in position 1-3 on first page of search results
- Extract keywords from top sellers listings using “Niche Research” from phase 1
- Use keyword discovery tools to extract keywords with the highest value (intersection of highest search volume and highest relevance=lowest click-to-sale ratio), short-tail, long-tail keywords, mistypes, synonyms
- Reverse competitor’s ASINs for new keywords
- If past PPC data is available, use “Search Term Reports” to:
- extract keywords with the lowest cost-per-click ratio and lowest CPA
- extract negative keywords and add them to auto and manual campaigns
Phase 4: Implementation of Advertising Strategy
- Create a bulk file template based on the PPC structure from phase 2
- Enrich bulk files, import them and check them for errors
Phase 5: Measurement, Reporting & Optimization Lifecycle
- Perform bid adjustments to reduce wasted ad spend and reach sales velocity goals
- Every week mine the search term report for negative and new keywords, CPC and click-to-sale ratio for keywords that are generating sales
- Track keywords organic ranking
- Measure daily the number of organic sessions and sales
- Weekly in-depth granular analysis of PPC results, budget and bids adjustments
- Weekly report with KPIs and lessons learnt
We only need access to a few sections of SC that covers advertising. You’ll be setting us up as a user with specific, limited permissions. We will send you instructions for that once you have placed an order.
Yes, PPC campaigns are a crucial part of any new product launch. We have expertise to launch new products through PPC ad campaigns.
